Guides
From Launch to Your First Hundred Users
A stage-two guide to the weeks after launch: finding the first hundred real users, learning from each, and avoiding the traps that stall early growth.
- Growth stages
- 10 min read
Knowing When to Pivot or Stop
How to recognise the end of a path: the evidence behind changing direction, narrowing or closing a product, and how to decide without panic or pride.
- Decisions
- 10 min read
Running Growth Experiments One at a Time
A disciplined loop for small teams: pick one hypothesis, change one thing, measure, decide. How to run growth experiments that teach you something.
- Experiments
- 10 min read