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ReferralCandy vs EmailOctopus

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

ReferralCandy compared with EmailOctopus
DetailReferralCandyEmailOctopus
What it doesReferral and affiliate program software for ecommerce brands Email marketing made easy
StageEstablished Established
Founded2010 2015
Based inNot given GB
Pricing modelsubscription freemium
PricingFour plans starting at $9/month plus 10.5% success fee (Basic), $79/month plus 3.5% (Grow), $249/month plus 1.5% (Scale), and $799/month plus 0.25% (Enterprise). Success fee is a percentage of purchase subtotal on net-new customers' first three orders. Month-to-month billing with no contract. Free plan for up to 2,500 subscribers. Paid Pro plan starts at $9 per month billed yearly for 10,000 subscribers. Plans scale with subscriber growth.
Key features
  • Referral program setup with post-purchase prompts
  • Two-sided rewards in multiple currencies
  • Affiliate program with custom coupon codes
  • Fraud protection and abuse detection
  • Automated tracking and performance dashboard
  • Flexible commission structures
  • Automated payouts via multiple methods
  • Integration with Klaviyo, Google Analytics, and Meta Pixel
  • Support for multiple platforms
  • Drag-and-drop email editor
  • Email templates
  • Automation sequences
  • Subscriber segmentation and tagging
  • Scheduled campaigns
  • Email personalisation
  • Subscriber forms
  • Analytics and reports
  • API access
  • Integrations
What makes it different
  • One platform for both referral and affiliate programs
  • All features included on every pricing plan
  • Month-to-month billing with no contract or commitment
  • Quick setup without custom development required
  • Sixteen years of ecommerce-focused development
  • Simplicity and ease of use
  • Affordable pricing
  • Fast customer support
  • Nonprofit discount
  • Email-only focus
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)83 no change since last check84 no change since last check
Trust Flow (Majestic)3946
Citation Flow (Majestic)5553
Referring domains (Majestic)88633337

7 details filled in for both companies.

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